IS there a way to link a zephyr test cycle to a JIRA story

If you go to the Traceability tab of the test cycle you will see a search/add icon to the right of the Issues section where you can either search for an existing Jira issue or create a new one.

Or, working the other way around, from the Issue, click the Zephyr Scale icon to reveal the traceability section, then click on the menu icon and...