Hi,
about the link
http://www.soapui.org/Reporting/junit-s ... ports.html, it shows you output generate by the soapui reporting which is a pro feature. But you can have the same result with the OSS version: you generate junit style output files and use a html generator to produce the report (for example, ant junitreport task)
You can also use the maven plugin to run the test and generate the report.
About the output html report, as suggested by rao, you won't get the same as with cucumber, but this is something which could be done: as SoapUI generates junit xml files, what you need is a html generator able to transform the xml file into the desired report.
