YAY! I I uninstalled all the open source java JREs and JDKs which was a handful. OPENJDK, gcj, etc...
Then, I ran:
sudo add-apt-repository "deb
http://archive.canonical.com/ lucid partner"
sudo apt-get update
sudo apt-get install sun-java6-jdk
sudo apt-get install sun-java6-source
sudo ./loadUI-1_0-beta1.sh
sudo /opt/eviware/loadUI-1.0-beta1/loadUI.sh
It loaded the installer and launched the application.
I wasn't able to use the menu launches in Applications... Other... LoadUI.sh. It only loads the splash.
I cannot execute the application from /usr/local/bin. I got "/usr/local/bin/loadUI.sh: 41: jre/bin/javaws: not found". This could be my own problem.
I also couldn't run ./loadUI.sh from :/opt/eviware/loadUI-1.0-beta1 without sudo, again could be my own problem.
I
was able to install as my non-sudo user into my own home directory and that allowed the applications menu, desktop launcher and command line to work without sudo.
Being that I wanted my installation to sit happily in the /opt/eviware directory along side SOAPUI, a sudo-user installation allows me to run "sudo /opt/eviware/loadUI-1.0-beta1/loadUI.sh" so, I'm a happy guy right now.