Linking test cases to text in Word documents

I understand that Zephyr (Jira) can link test cases to user stories and then it is possible to produce a traceability report. However the project, that I am working on, has the requirements also documented in Word documents. (example below).

Is there a way of linking a test case in Zephyr to a row in a table in a Word Document? If yes, is it possible then to include that in the traceability report?

Any suggestions would be greatly appreciated.