Hey Jeff,
I opened a support ticket inquiring about the same on in Dec 2011.
We found that the automated testing bridge didn't really add any value. We report on the automated executions via an in-house tool. This does mean we're using QAComplete less and less as we implement more automation.
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Smartbear responded:
> Currently they two are completely different and separate. We are looking into some more robust traceability and reporting with a QACloud project that's coming up. I think you'll be able to link automated tests to requirements to view coverage. Not sure if that's exactly what you are looking for.