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To be honest, the trend is the same across the industry, even here in the US, especially for testing web applications everyone wants Selenium or similar experience. Two reasons that I figure this is the case:
1) Selenium is free and the current global economy is all about doing the most with less capital. Especially with smaller companies.
2) The industry is more and more heading into the web and the cloud for their software solutions and companies are looking for a "Web testing tool". TestComplete does web testing but it is not an exclusively web testing tool so any searching will come up with Selenium.
Regarding 1): is free really only the main criteria for businesses to select test automation tooling? Don't they make a serious judgment on costs/ benefits (what do you get for the money). Selenium is free (in terms of doesnt need a license to be paid for), but support is non commercial (so voluntary) and there is still no good support for solid Record and playback / or "keyword test" like of tests in Selenium. It requires 100% coding/scripting in Selenium;
2) Unfortunalely most companies (and most developers as well, unfortunately) do not understand what is the essence of Quality Assurance: meaning peforming validations (either manual, or automatically) on 'system under test'. This 'system under test' lives in an environment (has links to servers, talks to/ with interfaces etc), and therefore effectiveness of QA becomes much higher on end-to-end validation, which increases test coverage as well.
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